Course Overview

BBA – Marketing Management
First Year
1 English – Paper I
2 Consumer Behaviors
3 Business Communication
4 Computerized office Management
5 Marketing Concepts
6 Principles of Management
Second Year
1 Market Segmentation
2 Marketing Ethics
3 Managerial Economics
4 Management Information Systems
5 Brand Management
6 E-Commerce
Final Year
1 Economic Analysis
2 Principles of Sales Management
3 Marketing Audits
4 Business Laws
5 Industrial Marketing
6 International Business Management